Barbara is an inspiring lecturer and speaker. She is particularly adept at illuminating the latest MANAGEMENT THEORY with cases from BUSINESS PRACTICE, drawing upon her wide international experience.
As a teaching professional, Barbara has worked and lectured on:
CROSS-CULTURAL COMMUNICATION and MANAGEMENT
INTEGRATED MARKETING COMMUNICATION
MARKETING and PUBLIC RELATIONS
MEDIA THEORY and JOURNALISM
ORGANISATIONAL BEHAVIOUR MANAGEMENT
PUBLIC COMMUNICATION and NATION BRANDING
Barbara is a Member of the Chartered Institute of Marketing
and a Cambridge Marketing College Tutor
Barbara teaches INTEGRATED COMMUNICATIONS for the CIM Certificate in Professional Marketing (Level 4).
Barbara’s current research is focused on SOCIAL MARKETING for CONSERVATION and RESPONSIBLE BUSINESS.
In today’s climate of rapid technological, economic and social change, it may seem that the job of CHARITY MARKETING is becoming more difficult. At the same time, the current demand for greater CORPORATE SOCIAL RESPONSIBILITY is forcing companies and organisations to be more environmentally and socially aware. Right now, fundamental demographic and financial shifts are taking place on a global scale. The emphasis on CHANGE MANAGEMENT is forcing the private and public sector to focus more on the LONG-TERM and CAUSE-RELATED solutions to the global issues facing ours and the next generation.
Listen to Barbara’s podcast on Social Marketing
Research on NGO-BUSINESS COLLABORATION carried out at CASS BUSINESS SCHOOL, City University London
Cass Centre for Charity Effectiveness
Barbara’s Masters Research project focused on how the latest management theory on CREATING SHARED VALUE can be applied in Wildlife Conservation:
” Re-inventing Capitalism to save the Tiger”
To learn more about Barbara’s non-profit CONSERVATION projects, please visit: