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If you want to change the world, you need the right toolkit

Are you scared at the prospect of being an accountant, a lawyer or even a digital marketer for the rest of your life? Have you realised that in our digital post-millenial world, careers are no longer driven by skills but by purpose? If you agree, then you are on the right path to making an impact on the world. You don’t need to be the next Bill Gates, because everyone can make a difference in their own personal way.

Unfortunately, our education systems are slow to catch up with this new reality, so you will have to build your own skill set for your goal in life. Our goal at Biodiversity Business is to save endangered wildlife. So we are offering new ways to build your toolkit, by combining Conservation and Marketing, for example. You can check out our pioneering Internships.

I started my career, a long time ago, by wanting to be a professional marketer. Now I just want to be a marketer for a social purpose, like saving tigers or protecting forests. That’s the difference.


In her social enterprise Biodiversity Business, Barbara combines her lifelong experience in marketing communications with her passion for animals. Her mission is Communication for Conservation: saving endangered species and their habitats.

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