There is a growing recognition that our entire global economic order will need to be transformed for humankind to live within the limits of earth’s resources and preserve biodiversity for future generations. The global debate is ongoing and expressed in aspirations such as the United Nation’s Sustainable Development Goals. But how do we get there, given that time is running out for many species on this planet?
Based on the broader landscape approach for conservation, leading conservationists are advocating fundamental market transformation. Jason Clay from WWF is such a thought leader on the future of food production and agro-industrial supply chains.