CSR TRENDS: Put a Tiger in your Business

In the 1960’s, the oil giant EXXON used a famous advertising slogan ‘Put a tiger in your tank’ with much success to promote their ESSO branded fuel. Their use of the ever-popular tiger mascot seemed perfectly acceptable at the time. But that was before the 1989 EXXON Valdez disaster, one of the world’s most devastating oil spills,…

Read more

Market Transformation

The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…

Read more
Back To Top