As a travel provider, we are committed to the enjoyment and satisfaction of our travellers. But our primary mission is always to save endangered animals and their habitats. Our main way of doing this is by only offering Conservation Tourism experiences that directly help to protect and restore nature in the destination. But we go beyond that.…
Valerie Jemima Brou Valerie Jemima Brou is a young Ivorian with a passion for the environment, sustainability and conservation marketing. Her chosen mission is protecting nature. Especially by inspiring youth action through her digital marketing communication skills Email: jemimasarabrou00@gmail.com
A considerable amount of people are aware that the world is approaching an accelerating climate breakdown. We also seem to widely agree that the extraction and consecutive combustion of fossil fuels is the main driver. Yet we allow those in power to keep extracting coal, oil and gas, year after year after year. But maybe things are…
Are you scared at the prospect of being an accountant, a lawyer or even a digital marketer for the rest of your life? Have you realised that in our digital post-millenial world, careers are no longer driven by skills but by purpose? If you agree, then you are on the right path to making an impact on…
Long before the sustainability debate went mainstream, Peter Senge poineered a new way of thinking about organisational sustainability. Remarkably, his theory of SYSTEMS THINKING (first published in 1990) was based on the concept that the world of business and markets are entirely interconnected, similar to the planet's ecosystems. Therefore, organisations must learn and evolve in order to…
Many biodiversity professionals have undoubtedly followed events at the recent COP21 in Paris, where the UN climate talks resulted in some groundbreaking agreements. The private sector certainly seems more engaged in the sustainability debate. Leading consumer companies and retailers are publicly supporting global initiatives for renewable energy and zero net deforestation. It provides hope for the much…
These days the term Social Marketing is often used to describe marketing through the use of social media. But this usage is incorrect, as Social Marketing has been around much longer than social media and refers to the practice of promoting social change for the benefit of the individual, such as a stop smoking programme, or for…
In today’s world of digital communication and global reach, consumers are often faced with an array of uncomfortable choices. What should they do, when faced with evidence that the T-shirt they bought was actually manufactured by a factory worker in Bangladesh under intolerable working conditions? Should they boycott the fashion retailer? Or should they relieve their conscience…
In the 1960’s, the oil giant EXXON used a famous advertising slogan ‘Put a tiger in your tank’ with much success to promote their ESSO branded fuel. Their use of the ever-popular tiger mascot seemed perfectly acceptable at the time. But that was before the 1989 EXXON Valdez disaster, one of the world’s most devastating oil spills,…
The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…