Here at Biodiversity Business, we are specialists in conservation tourism. This means a lot to us, but it could easily be confused with other well-meaning terms like ‘sustainable’, ‘responsible’ or ‘eco’ tourism. It can be hard to keep up with the latest catchphrase, and even harder to understand what it really means for nature and the planet.…
Are you scared at the prospect of being an accountant, a lawyer or even a digital marketer for the rest of your life? Have you realised that in our digital post-millenial world, careers are no longer driven by skills but by purpose? If you agree, then you are on the right path to making an impact on…
Hans Rosling explains overpopulation and climate change We pay tribute to Hans Rosling, the Swedish data scientist and sustainable development advocate who passed away on 7 February 2017. Even though Rosling was modest about 'his impact on knowledge', he was lauded as a data guru and 'edutainer' on the topics of population, wealth, inequality and development. It…
Scientists from Oxford University are providing a useful perspective on conservation and sustainability by classifying different types of extinctions. This allows for some positive approaches, instead of the prevalent doom and gloom of the sixth mass extinction scenario, which tends to turn people off the issue, as it is difficult to imagine individual responses to such a…
These days the term Social Marketing is often used to describe marketing through the use of social media. But this usage is incorrect, as Social Marketing has been around much longer than social media and refers to the practice of promoting social change for the benefit of the individual, such as a stop smoking programme, or for…