CSR TRENDS: Put a Tiger in your Business

In the 1960’s, the oil giant EXXON used a famous advertising slogan ‘Put a tiger in your tank’ with much success to promote their ESSO branded fuel. Their use of the ever-popular tiger mascot seemed perfectly acceptable at the time. But that was before the 1989 EXXON Valdez disaster, one of the world’s most devastating oil spills,…

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Creating Shared Value

At the start of 2011, the Harvard Business Review published an article -under the heading ‘Big Idea’ - by two of the world’s leading corporate strategists, who called for the corporation to be redefined as ‘Creating Shared Value’ (CSV), which would “reinvent capitalism and unleash a wave of innovation and growth” (Porter and Kramer, 2011, p. 63)…

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