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If you want to change the world, you need the right toolkit

Are you scared at the prospect of being an accountant, a lawyer or even a digital marketer for the rest of your life? Have you realised that in our digital post-millenial world, careers are no longer driven by skills but by purpose? If you agree, then you are on the right path to making an impact on…

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sustainability;where are the marketers?

Sustainability: Where are the marketers?

Many biodiversity professionals have undoubtedly followed events at the recent COP21 in Paris, where the UN climate talks resulted in some groundbreaking agreements. The private sector certainly seems more engaged in the sustainability debate. Leading consumer companies and retailers are publicly supporting global initiatives for renewable energy and zero net deforestation. It provides hope for the much…

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Eco-business can only happen through systemic change

In today’s world of digital communication and global reach, consumers are often faced with an array of uncomfortable choices. What should they do, when faced with evidence that the T-shirt they bought was actually manufactured by a factory worker in Bangladesh under intolerable working conditions?  Should they boycott the fashion retailer? Or should they relieve their conscience…

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Market Transformation

The term Market Transformation was originally coined to promote energy-efficiency and achieve new patterns of market behaviour as expressed in the definition “ the strategic process of intervening in a market to create lasting change in market behaviour by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost effective energy efficiency as a…

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